• They control access to high-value, structured pitches
• They shortcut cold outreach — you're pre-validated before entering the room
• A recommendation from an intermediary carries more weight than any credentials deck
• Without an active programme, you're invisible at the moment that matters

• Consistent inclusion in relevant longlists within 6 months
• Regular face time with key consultants across all Tier 1 partners
• Being recommended, not just considered — an unprompted mention to a brand
• A measurable pipeline contribution from intermediary-sourced pitches
• Jungle understood clearly in 10 seconds by every active consultant

Phase 1 — Initial intro

Tight, tailored creds. Clear POV. Show where Jungle fits and — crucially — where it doesn't. Goal: "I get it. They're different."

Phase 2 — Build familiarity (months 1–3)

Phase 3 — Stay front of mind (ongoing)

• Intermediary-specific creds deck — faster, clearer, outcomes over outputs. Makes their job easier.
• Defined right to win — be explicit about which briefs Jungle should and shouldn't be on. Trust-building shortcut.
• Thought leadership mapped to them — Social Maturity, Death of Vanity, Audience Intelligence fed consistently into intermediary conversations, not broadcast separately.
• Org mapping — know the MD, the consultants who build longlists, and the juniors who are rising. The mid-level people often make the call.
• Referral asks — at the right moment, ask a warm contact to recommend Jungle to a specific brand. Rare, high-value, must be planned.
• Internal alignment — everyone who meets intermediaries tells the same story, hits the same drumbeat, reinforces the same positioning. No freelancing.
• Credential refresh moments — new capability, key hire, significant result. Not every update — the signal ones only.
• Quarterly review loop — which intermediaries are driving pipeline, which aren't, where you're being blocked, what feedback you're getting. Then adjust.